← IndexE-commerce / Product Design6+ years of partnership

Dawid Podsiadło

Digital products for a stadium artist, tour rollout for the whole MUZK roster

300k+
Tickets Sold: 10
Concerts: 6
Artists and shows supported

Context

We have worked with Dawid Podsiadło's team for over six years. It started with digital products: an online store built for merchandise drops and a dedicated app for the stadium concerts. Over time the work widened to the roster of MUZK, his management and concert agency. We do not design the tour key visuals; we take the approved ones and carry them through every city, format, screen and print run, and stay on call while a tour is on sale. We also design the decks the management takes to sponsors.

The artist store on desktop — An e-commerce platform built for drops: a simple catalogue and a short path to checkout, designed so the layout stays usable when a drop brings a wave of visitors.

Product page on a phone — An e-commerce platform built for drops: a simple catalogue and a short path to checkout, designed so the layout stays usable when a drop brings a wave of visitors.

The problem

Two different problems. A merchandise drop or a stadium announcement sends a wave of fans to the store within minutes, and a store that is hard to use at that moment loses the sale. A tour on sale produces a steady stream of small, urgent requests: a new date, a sold-out state, a partner's banner size, a screen with an odd aspect ratio. Each one has to look exactly like the approved key visual and be ready the same day.

What we took responsibility for

Two different jobs. For the store, the concert app and the partnership decks we own the design. For the tours we do not design the key visuals: they come approved from the artists' art directors, and we own their rollout, every city, format, screen and print file, plus ongoing support while a tour is on sale.

Capabilities at work

Digital products: E-commerce platform and a dedicated concert app, designed for the moments around drops and stadium dates, when everyone arrives at once.
Creative delivery: Rollout of approved tour key visuals across cities, formats, venue screens and print, for six artists and shows on the MUZK roster.

Decisions

For the store we kept the catalogue simple and the path to checkout short, and designed the layout so it stays usable when a drop brings everyone at once. For the tours we treat each approved key visual as a template: we rebuild it once as a layered master with the rules for dates, cities, partner logos and states, so that every later request is an adaptation of that master rather than a new layout.

How we delivered

Each tour cycle opens with one intake that lists every deliverable: store, app, print, formats for ticketing partners and venues. Work then ships on a rhythm tied to the tour calendar. Drop dates and show dates set the deadlines, so nothing waits on a brief written the week before.

The work

Print assets for concerts: wristbands, lanyards, signage — The rest of the store in the same visual language: product pages with size tables, the payment and delivery step, the order summary and the physical release. Next to it, what a fan gets at the venue: wristbands, lanyards and signage.

Store checkout and product views — The rest of the store in the same visual language: product pages with size tables, the payment and delivery step, the order summary and the physical release. Next to it, what a fan gets at the venue: wristbands, lanyards and signage.

Schedule screen: gate opening times and the start of the concert — A mobile web app for the concert day: the schedule for the day, the stadium map with sectors and entrances, and the list of prohibited items, in the green of the tour.

Event map with sectors, entrances and partner zones — A mobile web app for the concert day: the schedule for the day, the stadium map with sectors and entrances, and the list of prohibited items, in the green of the tour.

The concert app in a hand at a stadium show — A dedicated app for the stadium dates: practical information before the show and an interactive layer during it.

Venue illustration from the app — A dedicated app for the stadium dates: practical information before the show and an interactive layer during it.

Dawid Podsiadło partnership deck, slide overview — Here the design is ours. The decks the management takes to brands: who the artist is, reach, past partnerships and what a sponsor can buy into. Each one is built in the artist's own visual world, green leaves for Podsiadło, orange type for Rojek, red and blue for Sokół, an orange-to-violet gradient for the Great September festival in Łódź, so the deck already feels like the collaboration it sells. Shown as overviews; the commercial detail stays with the client.

Artur Rojek and OFF Festival partnership deck, slide overview — Here the design is ours. The decks the management takes to brands: who the artist is, reach, past partnerships and what a sponsor can buy into. Each one is built in the artist's own visual world, green leaves for Podsiadło, orange type for Rojek, red and blue for Sokół, an orange-to-violet gradient for the Great September festival in Łódź, so the deck already feels like the collaboration it sells. Shown as overviews; the commercial detail stays with the client.

Dawid Podsiadło stadium tour, sold-out states for four cities — What began with one artist became the agency's standing production line: Artur Rojek, Agnieszka Chylińska, Kwiat Jabłoni and the Akademia Pana Kleksa concert. Each has its own visual language, designed elsewhere; we keep it intact while it multiplies into dates, cities, partners and formats.

Kwiat Jabłoni, Turnus Tour ticketing format — What began with one artist became the agency's standing production line: Artur Rojek, Agnieszka Chylińska, Kwiat Jabłoni and the Akademia Pana Kleksa concert. Each has its own visual language, designed elsewhere; we keep it intact while it multiplies into dates, cities, partners and formats.

Stadium tour banner for Gdańsk — The tour key visuals come from the artist's art directors. Our part starts after approval: every city, date change and sold-out state, in every social, ticketing and venue-screen format, including the safety notices shown inside the stadium.

Stadium show announcement, portrait post — The tour key visuals come from the artist's art directors. Our part starts after approval: every city, date change and sold-out state, in every social, ticketing and venue-screen format, including the safety notices shown inside the stadium.

Wall of format adaptations for the Dawid Podsiadło stadium tour — One approved key visual, then the list from the promoter: ticketing portals, newsletter, social in six sizes, a version for every city, sold-out and date-change states, a Black Friday discount, the terms-of-entry board, arena screens with their own specification, collector tickets and partner mailings, and for Kwiat Jabłoni also the tour guide for fans. Every tile is a file someone was waiting for.

Wall of format adaptations for the Kwiat Jabłoni Turnus Tour — One approved key visual, then the list from the promoter: ticketing portals, newsletter, social in six sizes, a version for every city, sold-out and date-change states, a Black Friday discount, the terms-of-entry board, arena screens with their own specification, collector tickets and partner mailings, and for Kwiat Jabłoni also the tour guide for fans. Every tile is a file someone was waiting for.

Announcements in motion

Per city · social and venue screens

Static key visuals turned into short loops: a spot per city for ticketing and social, and versions cut to the odd aspect ratios of arena screens.

Dawid Podsiadło, Leśna Muzyka poster — The key visual of each poster came from the artist's team; our job was the rollout: print-ready files per city with bleeds, partner logos in the right order, local dates and venues. The part nobody notices when it is right.

Artur Rojek, B1 poster for Wrocław — The key visual of each poster came from the artist's team; our job was the rollout: print-ready files per city with bleeds, partner logos in the right order, local dates and venues. The part nobody notices when it is right.

"
A store that is hard to use during a drop loses the sale. It has to work the first time.

Outcome

Ten stadium and arena concerts with more than 300,000 tickets sold: that is the scale of the events our work supported, not a result we claim. Around the tours: more than 550 rollout files across four tours, work for six artists and shows, four sponsorship decks, and posters and print for every city. The artist's team plans the next tour knowing the production side is covered.

Reflection

Most of this work is invisible when it is done well. Nobody praises a banner for having the right date. Trust comes from six years of files that were correct and on time.

They don't just execute tasks; they think along with us and bring solutions that drive real value.
Marek MorissonBoard Chief · MUZK & East Eventz

Next caseArchicomOne communication system across parallel investments

Dawid Podsiadło

Digital products for a stadium artist, tour rollout for the whole MUZK roster

The store, desktop and mobile

The problem

What we took responsibility for

Capabilities at work

Decisions

How we delivered

The work

Store checkout, merchandise and concert print

The stadium app: everything a fan needs on the day

The concert app in use

After the show: newsletter and survey flow

Artist and sponsorship decks

The same service across the MUZK roster

Stadium tour: one key visual, every city and screen

What a rollout looks like from the inside

Announcements in motion

Posters for the street

Outcome

Reflection