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Archicom

One communication system across parallel investments

3
Investments in parallel: 100
Pages of sales print: 8
Vehicle print files

Context

Archicom is one of Poland's largest residential developers and runs several Wrocław investments at the same time. Each one needs its own voice and all of them have to read as Archicom. We carry that across the whole sales path: a building mesh and boards on the street, a tram and buses in traffic, a 57-page folder and an A3 presenter in the sales office, a landing page, films and performance banners online.

Investment pages on Archicom's site

Design · Figma, desktop and mobile

A rebuilt investment page for a premium tower in Wrocław: the apartments, architecture and interiors split into separate sections, a new location tab and a film, designed on Archicom's template for desktop and mobile.

The problem

Bulwar Północny, Przystań Reymonta and River Point have different buyers, locations and architecture, and each already had its own visual language. The marketing team briefs per task, often with days rather than weeks: a mesh by Wednesday 9:00, print by Thursday 10:00, buses by Tuesday noon. Every carrier comes with its own technical drawing, scale and printer's specification, and a mistake there costs a reprint, not a revision.

What we took responsibility for

The full pipeline from concept to delivered assets for each investment: design files and the production support that takes an approved layout to a printed billboard, an animated ad and a social set.

Capabilities at work

Strategy & Design: A two-layer brand system: Archicom corporate identity as the foundation, an investment micro-brand as the expression layer.
Creative delivery: Modular templates per channel across print, outdoor, digital and animation; a content library the marketing team pulls from for ongoing campaigns.

Decisions

One layout logic per investment, built once and then adapted: the same headline block, contact line and logo lock-up move from a 5 by 3.5 metre board to a bus back to a 300-pixel banner. For vehicles we design to the carrier's drawing first, around windows, doors and joints, and only then place the message. For the presenter we rebuilt the architect's floor cards into one legend instead of pasting thirteen different drawings.

How we delivered

Requests come through one board shared with the marketing team; each card gets a price, a deadline and a status. We deliver production files, not mock-ups: CMYK at 1:10 scale for large format, separate files per vehicle surface, print-ready PDFs for the folder and presenter, and sized exports for every digital slot.

The work

Bulwar Północny sales folder: cover and spreads — The book a sales adviser hands over: the district, the buildings, interiors, services and the way to a purchase, in the investment's circle-and-navy language. Designed, typeset and prepared for print, with an A4 edition alongside.

Przystań Reymonta presenter, cover — An A3 presenter for the sales office: location, site plan, visualisations and a card for every floor, rebuilt from the architect's drawings and recoloured to one legend. Next to it, a DL leaflet that invites the neighbourhood to the opening of the sales office.

Presenter, full-page visualisation of the riverside — An A3 presenter for the sales office: location, site plan, visualisations and a card for every floor, rebuilt from the architect's drawings and recoloured to one legend. Next to it, a DL leaflet that invites the neighbourhood to the opening of the sales office.

Large-format building mesh for Bulwar Północny and Przystań Reymonta, visualisation — A campaign concept first, then execution across carriers: a building mesh shared by two investments, a corporate billboard, and directional boards in three sizes that lead to the sales office. The print files are ours, prepared to each printer's specification at 1:10 scale; the street scenes are visualisations.

Directional board to the sales office, visualisation — A campaign concept first, then execution across carriers: a building mesh shared by two investments, a corporate billboard, and directional boards in three sizes that lead to the sales office. The print files are ours, prepared to each printer's specification at 1:10 scale; the street scenes are visualisations.

The Archicom tram on a Wrocław street, visualisation — Both sides of a Moderus Beta tram, laid out around windows, doors and articulation joints so the message survives the vehicle. Bus backs for two investments on two bus models, each with two surfaces, logos on the rear window and the graphic below it: one template, then adaptation to the carrier's drawing. The street views are visualisations built from the print files.

Bus back for Bulwar Północny in traffic, visualisation — Both sides of a Moderus Beta tram, laid out around windows, doors and articulation joints so the message survives the vehicle. Bus backs for two investments on two bus models, each with two surfaces, logos on the rear window and the graphic below it: one template, then adaptation to the carrier's drawing. The street views are visualisations built from the print files.

Campaign films and performance video

Live · 6 formats

A 45-second film for Bulwar Północny, then the same material cut to 15 seconds in six formats for paid social and YouTube. River Point runs on its own, warmer language under the same Archicom signature.

Banner 1080 by 1350 — The second stage of Bulwar Północny goes on sale: one key visual with the tower, the metrics and the call to action, rebuilt for twelve social and display sizes rather than cropped.

Banner 1200 by 1200 — The second stage of Bulwar Północny goes on sale: one key visual with the tower, the metrics and the call to action, rebuilt for twelve social and display sizes rather than cropped.

River Point key visual — River Point and Bulwar Północny side by side: different audiences and architecture, the same Archicom foundation underneath.

"
Every investment launches once. The system is there so that launch is routine, not a rescue.

Outcome

In one season: a building mesh, a corporate billboard and three directional boards; a full tram wrap and four bus backs with two surfaces each; 100 pages of sales print across a square folder, an A4 edition and an A3 presenter; a landing page design; a 45-second film cut to six formats and a banner set in twelve sizes. The work has grown from single tasks to three people briefing three investments in parallel.

Reflection

In residential sales a campaign carries real weight: apartments worth millions wait for buyers to notice them. With three investments running at once, a shared layout logic is the only way a small marketing team can keep every carrier correct without working nights.

Consistent quality across every investment we launch. Communication is precise, deadlines hold - exactly what real estate campaigns need.
Michalina PiątkowskaMarketing Coordinator · Archicom

Next caseSonovaMarketing production for 250+ hearing-care locations

Archicom

One communication system across parallel investments

Investment pages on Archicom's site

The problem

What we took responsibility for

Capabilities at work

Decisions

How we delivered

The work

The sales folder: 57 pages, square format

Sales presenters and leaflets

Outdoor campaign: one layout system, every carrier

On the move: a full tram wrap and four bus backs

Campaign films and performance video

Performance banners: one key visual, every slot

Two investments, two languages, one signature

Outcome

Reflection