Hand us the problem,
not a task list.
Four capabilities, one accountable team.
Four capabilities
We set the direction and the system, then design what carries it.
We design and build sites, tools and products, and keep developing them.
We produce and roll out the materials, in a steady rhythm, and leave behind the system that keeps it running.
AI is built into everything we deliver. Here it is the deliverable: automation for your production, and tools for your people.

Three ways to start
A Diagnostic to clarify the problem. A Project for a defined scope. Ongoing work for regular delivery.
Which way fits your situation?
Pick your situation. If more than one fits, start with the smallest.
Diagnostic
5-7 prioritized bottlenecks + 60-day action plan
In 5 working days, we show where your creative operation leaks time, quality and ownership.
Most often for: Pre-Sprint validation · Workflow audit · Bottleneck mapping · Decision before investingHow it works
Timeline
5 working days · kickoff within 1-2 weeks
Ideal when
"Professionalism and great energy. They understand the business context and deliver work that actually moves the needle."
Project
A defined result in 4-6 weeks, within an agreed scope
In 4-6 weeks, we build one working part of your design operating system.
Most often for: Brand System launch · Website Launch · Campaign Toolkit (one-off) · Digital Product UXHow it works
Timeline
4-6 weeks depending on scope
Ideal when
"Working with r352 is a pleasure. They are proactive, transparent, and truly care about the outcome. A reliable partner for any scale."
For multi-location organizations, usually after a Diagnostic or a Project.
Enterprise Sprint
Goal: a running system and a trained team after 12-16 weeks
In 12-16 weeks, we implement a production system for many locations, designed for networks with hundreds of branches.
Most often for: Full Creative Operating System · Multi-location transformation (hundreds of branches) · Brand + Ops togetherHow it works
Timeline
12-16 weeks + 90-day handover
Ideal when
Ongoing work
Example: Sonova · Geers, after two quarters more than 80% of briefs cleared on the first round
A monthly rhythm for keeping campaigns, local requests and design quality under control.
Most often for: Always-On Communication · Multi-Location Asset System · Recurring campaigns · Brand consistencyHow it works
Timeline
Monthly rolling - minimum 3 months recommended for system benefits to kick in
Ideal when
"It feels like they are part of our internal team. Flexible, responsive, and always focused on delivering the best possible impact."
For multi-location organizations, usually after a Diagnostic or a Project.
Operating Partner
Goal: fewer revision rounds year on year, with the system evolving instead of resetting
We embed as your fractional head of design ops - running the system, hiring, governance, vendor selection.
Most often for: Long-term strategic stewardship · System evolution · Expansions (new markets, brands, channels) · Internal team coachingHow it works
Timeline
Annual contract, monthly cadence
Ideal when
- Best for
- Find the problem
- Entry point
- 60-min kickoff
- Timeline
- 5 working days
- Scope
- Fixed
- Engagement
- One-time audit
- Best for
- One defined result
- Entry point
- Scoping call
- Timeline
- 4-6 weeks
- Scope
- Fixed
- Engagement
- Fixed-scope project
- Best for
- Ongoing production
- Entry point
- A call and an agreed rhythm
- Timeline
- Monthly rolling
- Scope
- Flexible
- Engagement
- Ongoing partnership
| Diagnostic | Project | Ongoing work | |
|---|---|---|---|
| Best for | Find the problem | One defined result | Ongoing production |
| Entry point | 60-min kickoff | Scoping call | A call and an agreed rhythm |
| Timeline | 5 working days | 4-6 weeks | Monthly rolling |
| Scope | Fixed | Fixed | Flexible |
| Engagement | One-time audit | Fixed-scope project | Ongoing partnership |
Not sure which way fits? Start with a conversation - we'll help you figure it out.
Contact