Strategy. Execution.
Operations.
Before we build anything - we settle WHAT to build and WHY.
Every engagement starts with three decisions.
Brand
Positioning, narrative and audience - what sets you apart, who you serve, how you want to be remembered. Before any visual work begins.
Operations
One intake rhythm, one brief format, clear approval ownership, QA checklist and a dashboard for every recurring asset type. System before assets.
AI
AI brief assistant, automated QA checks, decision velocity dashboard, variant generation per location. Concrete instead of hype - where AI actually speeds up your pipeline.
Strategy connects to every product below, delivered through r3loop - our 8-step methodology. Without the foundation, everything below is just nice-looking assets.
Discuss your strategic needWhat we ship.
Founder-led.
By design.
r352 is founder-led. Every decision gate is owned by one person - Reszek. Build-phase volume runs through a named senior network and AI-native production lines, not juniors.
The presence curve (90% → 15%) is the staffing model: you buy the system, not the hours.
See the presence curveHow we work together
Five models - from a €2k diagnostic to a multi-year operating partnership. Choose based on the maturity of the problem and the ambition of the transformation.
Sprint
Delivery in 4-6 weeks vs typical 12-16 in-house
In 4-6 weeks, we build one working part of your design operating system.
A focused engagement with a clear start, scope, and finish.
How it works
- We define the problem and deliverables upfront
- Fixed scope, fixed timeline - no open-ended retainers
- You get a complete deliverable at the end, not a pitch deck
- Handoff includes everything your team needs to run it forward
Timeline
4-6 weeks depending on scope
Ideal when
- -You need a brand system, campaign toolkit, or website - and you know what you need
- -You have a launch date and need to ship on time
- -You want to test working with us before committing long-term
"Working with r352 is a pleasure. They are proactive, transparent, and truly care about the outcome. A reliable partner for any scale."
- Alina Sztoch, CEO, Kubota Store
Retainer
80%+ briefs first-round, approval cycles 3× faster (Geers, within 2 quarters)
A monthly rhythm for keeping campaigns, local requests and design quality under control.
Ongoing design and production capacity on a predictable monthly rhythm.
How it works
- Monthly capacity reserved for your team
- We work from a shared backlog - you brief, we produce, QA, deliver
- Predictable cadence: weekly or biweekly drops, depending on volume
- Includes intake management, QA, and iteration - not just execution
Timeline
Monthly rolling - minimum 3 months recommended for system benefits to kick in
Ideal when
- -You have constant production needs across channels (social, ads, email, print)
- -You want a design partner embedded in your rhythm, not a vendor you re-onboard every quarter
- -You need consistency and speed without hiring a full in-house team
"It feels like they are part of our internal team. Flexible, responsive, and always focused on delivering the best possible impact."
- Lidia Kołucka, Marketing Director, Orlen / ex. Pelion
Diagnostic
5-7 prioritized bottlenecks + 60-day action plan
In 5 working days, we show where your creative operation leaks time, quality and ownership.
A short, structured audit that shows you exactly where delivery breaks down - before you commit to building anything. Money back if the recommendations are not actionable within 60 days.
How it works
- We map your current delivery workflow end-to-end: brief → approval → production → publish
- We identify bottlenecks, unclear ownership, QA gaps, and wasted loops
- You get a written report with root causes and a prioritized action plan
- No commitment to build - you can run the fixes yourself or engage us for the next phase
Timeline
5 working days · kickoff within 1-2 weeks
Ideal when
- -You feel delivery is slow but can't pinpoint why
- -You're about to scale (new markets, more locations, bigger team) and want to fix the system before it breaks
- -You want data before making a decision about hiring, tooling, or outsourcing
"Professionalism and great energy. They understand the business context and deliver work that actually moves the needle."
- Filip Mazurkiewicz, Marketing Manager, Sonova Group
| Sprint | Retainer | Diagnostic | |
|---|---|---|---|
| Best for | Ship one thing | Ongoing production | Find the problem |
| Entry point | Scoping call | Diagnostic sprint | 60-min kickoff |
| Timeline | 4-6 weeks | Monthly rolling | 5 working days |
| Scope | Fixed | Flexible | Fixed |
| Engagement | Fixed-scope project | Ongoing partnership | One-time audit |
For multi-location organizations.
When budget and ambition are for full operational transformation - not a cosmetic patch. Full system implementation or multi-year strategic partnership.
Enterprise Sprint
Full Operating System in 12-16 weeks vs typical in-house 12-18 months
In 12-16 weeks, we ship a multi-location rollout system that handles 300+ branches without breaking.
Full Creative Operating System implementation for a multi-location organization - from diagnosis to a running system with a trained team.
How it works
- Full cycle: diagnosis, demand mapping, standards, decision ownership, system build, measurement and review rhythm
- Founder + senior network embedded in the organization for 12-16 weeks
- Weekly checkpoints with leadership + workshops with operational teams
- Handoff includes complete system documentation, training, and a 90-day transition plan
Timeline
12-16 weeks + 90-day handover
Ideal when
- -A multi-location organization (5+ locations or brands) needing full operational transformation
- -Internal design/marketing team is overloaded but budget and ambition are for transformation, not a patch
- -Leadership understands the system is a long-term asset - and is willing to fund it accordingly
Operating Partner
50%+ year-over-year reduction in revision loops, system evolves instead of resetting
We embed as your fractional head of design ops - running the system, hiring, governance, vendor selection.
Strategic operating partner role - custodian of system evolution, advisor on strategic design and communication decisions, present at the leadership table.
How it works
- Monthly executive review with leadership - system health, trends, strategic decisions
- Quarterly strategic planning + roadmap for system evolution
- Continuous coaching for internal teams + on-call for major decisions
- System extensions (new locations, brands, channels) - designed together
Timeline
Annual contract, monthly cadence
Ideal when
- -The system is built - it needs a custodian to evolve it and protect it from decay
- -C-suite wants an operating partner at the decision table
- -Multi-year transformation horizon, including organizational expansion
Which model for which scenario?
Find your scenario in the columns, scan down to the filled dot - that's your starting point. If several match, start with the smallest engagement.
| Model | Brand launch | Multi-location rollout | Design ops reset | AI workflow adoption | Ongoing partnership |
|---|---|---|---|---|---|
Sprint Fixed scope · 4-6 weeks Most often for: Brand System launch · Website Launch · Campaign Toolkit (one-off) · Digital Product UX | Best fit | Workable fit | Workable fit | Workable fit | Not a match |
Retainer Ongoing rhythm · from 3 months Most often for: Always-On Communication · Multi-Location Asset System · Recurring campaigns · Brand consistency | Workable fit | Workable fit | Not a match | Workable fit | Best fit |
Diagnostic 5 working days · one-time Most often for: Pre-Sprint validation · Workflow audit · Bottleneck mapping · Decision before investing | Not a match | Workable fit | Best fit | Workable fit | Not a match |
Enterprise Sprint 12-16 weeks + 90-day handover Most often for: Full Creative Operating System · Multi-location transformation (300+ branches) · Brand + Ops together | Workable fit | Best fit | Best fit | Best fit | Not a match |
Operating Partner Annual contract · monthly cadence Most often for: Long-term strategic stewardship · System evolution · Expansions (new markets, brands, channels) · Internal team coaching | Not a match | Workable fit | Workable fit | Workable fit | Best fit |
Not sure which model fits? Start with a conversation - we'll help you figure it out.
Schedule a callBefore you
commit.
The five questions buyers ask before choosing a model - differences, guarantee, start speed, pricing, and what you keep when it ends.
01What's the difference between the five engagement models?
They map to problem maturity. Diagnostic (5 working days) finds the problem. Sprint (4-6 weeks, fixed scope) ships one working part of the system. Retainer (30-day notice) covers ongoing production. Enterprise Sprint (12-16 weeks) implements a full Creative Operating System for multi-location organizations. Operating Partner (12-month minimum) is an embedded strategic role. If several fit, start with the smallest engagement.
02What if the Diagnostic doesn't work for us?
The Diagnostic carries a 60-day money-back guarantee: if the recommendations are not actionable within 60 days, you get your money back. There's also no commitment to build - you receive a written report with root causes and a prioritized action plan, and you can run the fixes yourself or engage us for the next phase.
03How fast can we start?
The Diagnostic starts with a 60-minute kickoff, scheduled within 1-2 weeks, and runs 5 working days. A Sprint starts from a scoping call and delivers in 4-6 weeks - versus a typical 12-16 weeks in-house. Every engagement is scoped upfront, so the timeline is fixed before kickoff, not discovered along the way.
04How is pricing handled?
Pricing is set in the scoping call, individually per engagement. Final scope, location count, and implementation depth determine where you land - set before kickoff, not discovered along the way. The Diagnostic carries a 60-day money-back guarantee if the recommendations aren't actionable.
05What do we actually keep after the engagement ends?
A complete deliverable, not a pitch deck. Sprint handoff includes everything your team needs to run the system forward. Enterprise Sprint adds complete system documentation, team training, and a 90-day transition plan. The deliverables are working tools your team uses after we're gone - you buy the system, not the hours.
Win the pitch.
We run the delivery.
White-label, end-to-end. We embed on your client as one integrated team, under your name. You lead the relationship, we deliver.
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