Common questions
answered.

Technically we could say yes. We would just have to leave out about half of what we do.

We design campaigns, brands and digital products, but we are just as interested in everything between the brief and the publish button: decisions, production, variants, approvals, QA, and the question of why this same banner is being built from scratch for the fourteenth time.

We do not only design things. We design the way the next ones get made.

When marketing works, but it is starting to take a suspicious amount of energy.

Too many versions. Too much manual work. Too many files called final_v7_LAST_revised. Too many people have to approve something, and the brand starts living its own life in every channel, country or location.

Usually it is not talent that is missing. It is the system.

Quite the opposite. Order limits our room to show off a little.

If the brief lives in five emails, two PDFs, a deck from three months ago and the head of one person who just left on holiday, that is exactly where we start.

First we look at how the work actually happens. Not how it looks on the diagram.

Of course. Not every engagement has to begin by rebuilding all of marketing.

We can do a campaign, a landing page or a set of materials. But if it turns out along the way that the 40 formats you ordered are a symptom of a problem that will have you needing another 80 next month, we are not going to pretend we did not notice.

You get the files. You also get the cause.

Yes. We have even seen briefs needed by the day before yesterday.

Sudden work is part of marketing and we are not going to fight it. But when everything is urgent, the deadline stops being the problem.

At that point, instead of getting better at putting out fires, it is worth asking why something keeps catching fire.

A complicated name for a very simple thing: making sure that producing good design is not a small military operation every single time.

We put rules, components, templates, production, ownership and QA in order. So the brand can produce more, faster and more consistently without adding more people, more meetings and more spreadsheets.

Less ops. More design.

Our name for not starting every project from zero.

Eight steps every engagement runs through: Diagnose, Map, Standardize, Build, Govern, Ship, Measure, Iterate. How deep each step goes scales with the size of the work, but the sequence stays the same.

That is what makes the work equally predictable across 47 locations and across 470.

Very much. We just do not ask it to do the marketing.

AI helps us process context, build variants, automate production, hold consistency and take off people's plates the work people really do not need to be doing.

Machines are excellent at doing a thing 300 times. A human should decide whether it is worth doing once.

Hopefully not. The internet is genuinely not suffering from a content shortage.

What interests us is AI that shortens the path from brief to publish, remembers the brand rules, automates adaptations and catches mistakes.

It is not about ten times more production. It is about ten times less pointless work.

With it. If a year in, every small change still needs a phone call to us, something went wrong.

At the start we can go deep: diagnose, design, build and put things in order. After that, more and more should run on your side.

Working with us well has a slightly paradoxical goal: over time you should need us less, not more.

Yes, white-label. Without our logo in the footer of your deck.

You keep the pitch, the client relationship and the brand. We run strategy, design, production and QA under your name. Three shapes: per project, retained capacity, or embedded for a launch.

The client sees your team. Because it is your team.

It depends, but less than it usually does in this industry.

Five models with the price written down. Diagnostic: 5-day operational audit, EUR 2k, 60-day money-back guarantee. Sprint: 4-6 weeks, fixed scope, from EUR 15k. Retainer: from EUR 7k/mo, 30-day notice. Enterprise Sprint: 12-16 week multi-location rollout, from EUR 55k. Operating Partner: an embedded role, from EUR 9.5k/mo, 12-month minimum.

The price before the call, not after the third meeting.

The person behind r352, and the one who answers the emails.

Przemyslaw Reszka, 15+ years in design. Started in UX at Deloitte, then six years across European markets building design operations for multi-location brands. Created the r3loop methodology. EU-based, remote-first.

Short version: a designer who has watched good design break on production one too many times.

The files, obviously. But it would be a little sad if that were all.

What stays: components, templates, rules, automations, knowledge, QA and a way of making decisions. Sometimes a playbook. Sometimes an entire production system.

A good project solves today's problem. A good system means you do not have to solve it again tomorrow.