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Caterelo

Relocation intelligence for Southern Europe

90
Regions Tracked: 6
Countries: 13
Data Signals

Context

Caterelo is our own product: a platform that helps people decide where in Southern Europe to move, built for remote workers, families, expats and second-home buyers. It covers 90 regions in Spain, Italy, Portugal, Greece, France and Croatia, reads each one through 13 signals across 7 decision dimensions and draws on more than 60 official and public sources. We designed it, built it and run it ourselves.

Map of Southern Europe with property price change per country and a ranking beside it — The first screen answers the first question: how prices moved in each country over one, five or ten years, next to a living index. One click on a country opens its regions, coloured by trend, from 6 in Portugal to 21 counties in Croatia.

The regions of one country, coloured by price trend — The first screen answers the first question: how prices moved in each country over one, five or ten years, next to a living index. One click on a country opens its regions, coloured by trend, from 6 in Portugal to 21 counties in Croatia.

The problem

Choosing a region to move to means reading property prices, climate, healthcare, safety and daily costs from dozens of sources in several languages, most of them made for statisticians rather than for a family deciding where to live. At the same time we sell a way of building systems, and that is only credible when we use it on our own work, in production, with no client to share the risk.

What we took responsibility for

Everything, because the product is ours: the positioning, the data layer and its sources, the product design, the code and the decision on what ships and when.

Capabilities at work

Strategy & Design: One question for one buyer: which region fits my life, not which country is in fashion. Seven decision dimensions, from safety and climate to healthcare and schools, shape every screen.
Digital products: A map from Europe down to a region, a comparison of any two of 90 regions, a price chart, a renovation calculator and a REST API for developers.
AI elevation: A 15-question quiz turns personal priorities into a ranking, an AI advisor answers questions from the same data, and live feeds for weather, air quality and currency keep it current.

Decisions

We started from the decision, not from the data. The 15-question quiz asks what matters to the person, and the ranking follows that answer. Every region is read through the same 13 signals and 7 dimensions, so any two of the 90 can be compared on equal terms. Every figure keeps its source, and the product says when it was last updated. Southern Europe first, with other continents marked as coming later rather than half-built.

How we delivered

One data layer under every screen: the map, the comparison, the region sheet, the chart and the calculator read the same records, and the REST API opens that layer to developers. The sources are official and public: Eurostat, OECD, IPCC AR6 for the Climate 2050 projections, and national statistics offices such as INE, ISTAT, INSEE, ELSTAT and DZS. One operator makes the product decisions, AI does the assembly between them.

The work

Comparison of two regions: a quick verdict, the LifeTrend score and key figures side by side — Any two regions on one screen: a short verdict, the LifeTrend score and the key figures next to each other. The region sheet holds everything known about one place, and every figure can be traced back to its source.

The full data sheet for one region — Any two regions on one screen: a short verdict, the LifeTrend score and the key figures next to each other. The region sheet holds everything known about one place, and every figure can be traced back to its source.

Price chart in euro per square metre with one, five and ten year change — A price chart that shows the trend without noise, and a renovation calculator that adds the likely renovation to the purchase price, shows the whole cost of owning and puts a reality check next to the number.

Renovation calculator: likely renovation cost, total cost of ownership and a reality check — A price chart that shows the trend without noise, and a renovation calculator that adds the likely renovation to the purchase price, shows the whole cost of owning and puts a reality check next to the number.

The brand: one sun over Southern Europe

Brand · animated

A warm, flat brand for a subject that usually looks like a spreadsheet: a navy map of the region and one lime sun, which comes back as the mascot inside the product.

"
We sell a method. The strongest proof is to use it on our own product and ship it.

Outcome

Live at caterelo.com, with a free tier and a paid Founding Access for 90 days. 90 regions in 6 countries are scored and comparable, more than 60 official sources are connected, Climate 2050 projections and live feeds run in production, and a REST API is open to developers.

Reflection

Building your own product changes how you consult. You stop selling promises and start showing work you have already done on yourself, and that carries into every client conversation that follows.

Next caser352.comA site that checks itself before it ships