Caterelo
Relocation intelligence for Southern Europe
2026 - current - Self-Built Product / AI Platform
Caterelo is our own product - a relocation intelligence platform for Southern Europe. 90 regions across 6 countries scored against 13 data signals and 7 decision dimensions. We built it to prove the methodology we sell: r3loop applied end-to-end, from quiz intake through scoring engine to AI advisor and live data feeds.
Tension
Most consultancies talk about methodology - few apply it to their own work. We wanted to prove r3loop isn't theory by shipping a production product built with it. Constraint: lean operator-led build with AI-native architecture. The methodology had to hold up under real production conditions or it wasn't real.
Decisions
We applied r3loop 1:1 to caterelo's architecture: Diagnose became the 15-question relocation quiz. Map became 90 regions × 13 signals. Standardize became the LifeTrend™ composite score. Build became the REST API + AI advisor + interactive map. Govern became 60+ official sources with quarterly refresh. Ship became live free + Pro tiers. Measure became momentum scoring + Hidden Gem detector. Iterate is the AI advisor learning + Climate 2050 projections.
Approach
Solo-operator AI-first stack. Data layer built on official sources (Eurostat, IPCC, INE, ISTAT, INSEE) with traceable provenance. Scoring engine normalizes 13 raw signals into one LifeTrend™ composite. AI advisor trained on the full dataset - answers user questions in natural language. Live feeds (weather, AQI, currency) keep the model fresh. REST API opens the data layer to other developers.
"We sell methodology. The strongest way to prove it works - apply it to our own work and ship.
Outcome
Live product at caterelo.com - free tier + Founding Access €29/3 months. 90 regions scored. 60+ official sources integrated. AI advisor in production. r3loop methodology validated end-to-end under lean, systems-first constraints.
Reflection
Building your own product changes how you consult. You stop selling promises - you start selling work you've already done on yourself. The credibility shift compounds across every client conversation that follows.
work.visuals
